Media

I met ad man David Rittenhouse at MIT last month where we were attending the Emerging Technologies Conference.

David is one of the industry’s savviest observers of new media. As part of the agency’s “neo” division, he devises edgy media plans for Ogilvy clients including IBM.

I sat down with him in his New York office last week where he gave a great overview of advertising opportunities afforded by online video. While he is very bullish on branded sites like Nike’s Joga, he is leery about the viral advertising on video sharing sites like YouTube. He cautions viral ads can be make a big impression, but can damage valuable brands.

See this video on Beet.TV:
http://www.beet.tv/2006/10/ogilvys_new_med.html

Duration : 0:5:9

[youtube ZU3J4qapxdg]

11 Responses

1. gina17edward Says:
   May 30th, 2010 at 5:54 am

   im so sorryz guyz …
   im so sorryz guyz will find a bloody body in your closet hanging there haunting you and will kill you and ur family and if u want to stop this just sends this to 6 videos in 30 mins or this will happen good luck!!

   Spam This

2. seifist Says:
   May 30th, 2010 at 5:54 am

   Hows it going man, …
   Hows it going man, long time no see! Hey, we should get a drink the next time you’re in town you old rascal.

3. Aldenasfd Says:
   May 30th, 2010 at 5:54 am

   I really liked your …
   I really liked your channel and this video. If you need any help getting this video exposed I use a site called tubeviews.(net) It has really helped like 20 of my main videos get to the top in position. Its nice.

   Nice.

4. crispedfuture Says:
   May 30th, 2010 at 5:54 am

   “I think” – oh …
   “I think” – oh great, thanks for the opinion bro

5. fatnessinstructor Says:
   May 30th, 2010 at 5:54 am

   the future of …
   the future of advertising is tv material mashed up with adverts mashed into it…

6. Shyaporn Says:
   May 30th, 2010 at 5:54 am

   Of course he’s not …
   Of course he’s not in favor of YouTube advertising. It’s not profitable for traditional advertising firms. This is ridiculous corporate party line stuff right here.

7. earlybirdsflyhigher Says:
   May 30th, 2010 at 5:54 am

   gosh this guy is …
   gosh this guy is bullshit bingo all the way

8. sfbrokers Says:
   May 30th, 2010 at 5:54 am

   garbage
   garbage

9. veryvictorio Says:
   May 30th, 2010 at 5:54 am

   oh my god this guy …
   oh my god this guy is such a douche

10. donaldnyasha2 Says:
    May 30th, 2010 at 5:54 am

    peekvid . Com is my …
    peekvid . Com is my favourite site for wating movies online.

11. hughlooks Says:
    May 30th, 2010 at 5:54 am

    What if it was …
    What if it was someone who is well versed in this media field of advertising? Would they still need you guys?

Leave a Comment